Fashion Photography – The Prim Girl

theprimgirl / March 20, 2017

Prim Gets Pretty For Norwich Fashion Week

It’s pretty ace to think that since 2010 Norwich Fashion Week has been blasting out a heap of fun every year, growing bigger and better each time, and, that my shop Prim Vintage Fashion has been involved since the very beginning as part of the gob-smackingly gorgeous Vintage Show. Pink. That’s my favourite colour and it’s the signature hue of Prim so it was nothing less than excellent that the set for this years show was pink and sparkly. Boom. I showcased 8 vintage dresses from my store and, oh, a few of them were pink. I was in the pink. Big time. The models were lush, the 70’s music was perfection and the entire event stood out as the most fun and frolicsome of the entire week; well, to me anyways. The Vintage Show always has a very cool tone, a playful vibe, and it was so blummin’ well put together by the NFW team and in particular the marvellous Karen; thanks Doll, you did real good. I was happy as always to be part of this wonderful week; proper fun.
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Beautiful photographs by Andi Sapey

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theprimgirl / October 10, 2016

You Say You Wanna Dive Into The Sixties?

It’s a biggie. The V&A’s current main exhibition; ‘You Say You Want A Revolution?’ is epic, I mean, it really is huuuuge! My Mama and I spent last Sunday in sunny Kensington and took in all the sights and sounds of this ace exhibition; a good day indeed. The V&A is always utter perfection when it comes to these giant offerings, the scale was that of the McQueen and the Hollywood *still my all time favourite exhibition* ones, you need a good couple of hours to get round it and get it all up in your face and ears, it’s worth it, it’s always worth it with that place. This show covers so much, you don’t know where to look first, and you’re handed headphones on your way in so there’s constant audio too. The numerous rooms cover the latter part of the sixties, conveying the importance and effects of this massively important era, and they present it through fashion, film, music and political activism from the time. Behold the beauty of the vintage clothes that make up part of the show, perfectly selected to give just the right amount of mixed media. I mean, this exhibition can please most people, any age. The ones who lived through it will be queuing up for a hit of sweet nostalgia, vintage fans, music lovers, people keen to learn about the history, this show has a serious pull to many. It covers loads, there’s even a piece of the actual Moon from NASA in reference to Apollo 11 off of 1969. the actual MOON! I was staring at that for a while let me tell ya! It has outfits from The Beatles ‘Sgt. Pepper’ album cover, a Barbarella outfit, a jumpsuit worn by Mick Jagger and actual handwritten song lyrics from John Lennon and the like. Oooof! It’s really very cool. One room is set up as Woodstock, with fake grass and a big stage streaming footage of the event, full marks to whoever curated that neat little idea! It’s a grand show, a really thorough exhibition, lots to read, look at, listen to and watch. It was almost too much, but I guess it means a second visit is a good idea if you wanna soak it all up real good! I’d say go, do it, go dive into the 60’s for a few hours and become absorbed. Be careful with those headphones though, I took mine off at points just to focus on the visual as it’s all quite in your face. My Mum didn’t though, and her, along with some others, sporadically shouted conversation forgetting they had headphones on; ‘Your Dad wore that aftershave‘ pointing at a Brut ad. Yes, Mum, he did, but the whole of the V&A doesn’t need to hear about it. A good exhibition indeed.

You Say You Want A Revolution? is on now at The V&A until 26th February 2017

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theprimgirl / March 15, 2016

The Vintage Show at Norwich Fashion Week

This city I live in is pretty neat. It has heaps of home grown talent in the field of fashion, and to totally indulge and celebrate that fact, there is this kinda pretty cool thing; Norwich Fashion Week! A brilliant week of events, parties, exhibitions and, natch, catwalk shows taking place in the city so everyone who enjoys fashion can come together to do some real big SWOONING. Norwich is abundant with skilled fashion designers, makers, tailors, photographers, stylists, retailers and hair and make up artists, so, there’s a huge pool of talent that teams up to create something really damn good. This year I was involved in a few projects; I, of course showcased some ridiculously pretty vintage dresses from my store in The Vintage Show, I presented a video for Wex Photographic, and, in a more personal project, I teamed up with my good friend Karen to curate a cute and quirky exhibition. ‘A Portrait Of Vintage’ is an adorable gallery installation of vintage dresses and accessories, and we’re pretty pleased with how it came out and the reaction it’s received, hurrah! There’s heaps going on for Norwich Fashion Week and this year it is mostly taking place at the superb and very huge venue of Open; a brilliant destination. Sunday was all about The Vintage Show; prep and rehearsal in the day and then a boomingly impressive show in the evening. I think it was way bigger and better than last year; the space, the layout, the stadium-worthy screen with a live feed and, a whopping loud 70’s soundtrack as the models walked. Ace. In the daytime I worked with Wex Photographic to talk about the show in a cute video, but also to chat on camera with Fashion Photographer Paul Bayfield who was there with 6 lucky Wex competition winners who got to hang with him for the day and learn the ropes of catwalk snapping! A whole heap of fun! Here’s my dresses on the catwalk, super cute right? All available in my online store, but obvs, with vintage, you gotta be fast otherwise somebody else might grab the dress you love, waaah!

Superb show, big thumbs up to all involved.

Brilliant images by kind permission of Paul Bayfield.

PAUL BAYFIELD - NFW16 - VINTAGE 15

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theprimgirl / September 4, 2013

Blumenfeld Does It Beautifully

The last few sunny days of the season are upon us and my goodness it’s been a delight this year, I have looooved the summer! To make the most of the last days of summer I figured I needed to get down to London to finally take a peep at an exhibition that was nearly ending. So, off I headed under the sunny skies to have myself a day out! Somerset House is by far one of my most favourite venues for exhibitions, this small but perfectly formed exhibition of iconic fashion photographer Erwin Blumenfeld was in the east wing, the same place as the Tim Walker exhibition that I blogged about in January. It’s a great, simple, elegant and informal space, I always love visiting.

Erwin Blumenfeld, 1897-1969, a Berlin born Jew, moved himself to New York City in 1941 and fast became a prolific photographer of his time, formulating his own recognisable style of playing with colour, light and manipulating his images. Becoming part of the explosion of press in the USA at the time, Blumenfeld worked for many big magazines including Harper’s Bazaar, Vogue, Life, Look and Cosmopolitan. In 1950, he was the highest paid Photographer in the world. This cute and stunning exhibition focused on some of the archives that were found in his studio, he left hundreds and hundreds of old original transparencies. Deteriorated and faded from time, the images were digitally reconstructed for the exhibition and printed in colours believed to be the same as the originals. Amazing.

His work wasn’t something I was over familiar with before my visit, although on seeing his work you realise just how many iconic photographs from fashion history were down to him. I adored the exhibition, I especially loved seeing the old images close up and seeing women without airbrushing, a real refresher. Blumenfelds work was beautiful, I saw a humour and an abstract surreal element to them, they seem utterly timeless but yet startingly modern. A super, sunny afternoon at Somerset House.

Jean Patchett, circa 1954
Grace Kelly for Cosmopolitan cover, 1955, dress by Oleg Cassini
Exhibition view
Variants of a photograph published in US Vogue, 1950, dress by Jaques Faith, model Evelyn Tripp
Exhibition view
Advertising photograph for Elizabeth Arden, undated, model Evelyn Tripp
Variant of ‘Do Your Part For The Red Cross’ Vogue cover, 1945
Published Red Cross Vogue cover, 1945
Variant of Vogue cover, 1953, dress by Traina-Norell, model Nancy Berg
Published Vogue cover, 1953

The exhibition has now ended but visit Somerset House for details of other exhibitions.

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theprimgirl / January 29, 2013

Fashion Fantasy

‘Really, I only photograph what I love’ ~Tim Walker

Tim Walker’s fashion photography is stunning. The sheer beauty of his work fascinates me endlessly. I got to Somerset House just in the nick of time to catch his Story Teller exhibition at the end of its run. And boy am I glad I did. Absolutely gorgeous. Known for his surreal, fantastical and fairy tale imagery, Walkers work leaves me drooling. He never fails to play with our concept of scale and imagination. Over sized props, doll like models, dreamlike surroundings, childish, fragile and softly eerie, the narrative in all his work is what makes it stand out from other fashion photography. His work has an echo of the photographer Cindy Sherman, whose work I also love. This exhibition was like escaping into a wonderland for a while, room after room, plain white with wooden floors, filled with magnificent props and the most perfect display of his work. A much better space than the Valentino exhibition which I visited elsewhere in Somerset House.There were also a few short films of photo shoots, the most adorable was the doll one, with a fuzzy dreamy haze and Jewellery box music soundtrack. When I try to choose my most favourite images of Walkers, I can’t, there are way too many, and he has photographed Miss Moss many times too which makes choosing even harder. Here are some images of his that I love the most, and some shots of the props that were at the show. Divine.