Norwich Fashion Week – The Prim Girl

It’s pretty ace to think that since 2010 Norwich Fashion Week has been blasting out a heap of fun every year, growing bigger and better each time, and, that my shop Prim Vintage Fashion has been involved since the very beginning as part of the gob-smackingly gorgeous Vintage Show. Pink. That’s my favourite colour and it’s the signature hue of Prim so it was nothing less than excellent that the set for this years show was pink and sparkly. Boom. I showcased 8 vintage dresses from my store and, oh, a few of them were pink. I was in the pink. Big time. The models were lush, the 70’s music was perfection and the entire event stood out as the most fun and frolicsome of the entire week; well, to me anyways. The Vintage Show always has a very cool tone, a playful vibe, and it was so blummin’ well put together by the NFW team and in particular the marvellous Karen; thanks Doll, you did real good. I was happy as always to be part of this wonderful week; proper fun.
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Beautiful photographs by Andi Sapey

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This city I live in is pretty neat. It has heaps of home grown talent in the field of fashion, and to totally indulge and celebrate that fact, there is this kinda pretty cool thing; Norwich Fashion Week! A brilliant week of events, parties, exhibitions and, natch, catwalk shows taking place in the city so everyone who enjoys fashion can come together to do some real big SWOONING. Norwich is abundant with skilled fashion designers, makers, tailors, photographers, stylists, retailers and hair and make up artists, so, there’s a huge pool of talent that teams up to create something really damn good. This year I was involved in a few projects; I, of course showcased some ridiculously pretty vintage dresses from my store in The Vintage Show, I presented a video for Wex Photographic, and, in a more personal project, I teamed up with my good friend Karen to curate a cute and quirky exhibition. ‘A Portrait Of Vintage’ is an adorable gallery installation of vintage dresses and accessories, and we’re pretty pleased with how it came out and the reaction it’s received, hurrah! There’s heaps going on for Norwich Fashion Week and this year it is mostly taking place at the superb and very huge venue of Open; a brilliant destination. Sunday was all about The Vintage Show; prep and rehearsal in the day and then a boomingly impressive show in the evening. I think it was way bigger and better than last year; the space, the layout, the stadium-worthy screen with a live feed and, a whopping loud 70’s soundtrack as the models walked. Ace. In the daytime I worked with Wex Photographic to talk about the show in a cute video, but also to chat on camera with Fashion Photographer Paul Bayfield who was there with 6 lucky Wex competition winners who got to hang with him for the day and learn the ropes of catwalk snapping! A whole heap of fun! Here’s my dresses on the catwalk, super cute right? All available in my online store, but obvs, with vintage, you gotta be fast otherwise somebody else might grab the dress you love, waaah!